Challenge
Wethrift, a leading coupon discovery platform, had grown far beyond its original identity, yet its brand hadn’t kept pace. The existing look and feel felt bootstrapped and dated, undermining trust and masking the platform’s genuine credibility and care.
Despite being one of the most transparent and user-centric coupon sites in the market, Wethrift struggled with perception. The challenge was to rebuild trust and craft a brand that reflected the company’s scale, integrity, and modern spirit. One that felt joyful, polished, and unmistakably human.
Approach
To meet this challenge, the approach centered on reimagining Wethrift as a brand that could balance professionalism with warmth. Reliable yet vibrant, functional yet full of life.
The new identity was built around a bright, expressive visual system designed to stand out in a category crowded with generic, transactional brands. Bold color combinations, playful illustrations, and a confident typographic palette came together to signal both energy and trust.
This visual refresh was underpinned by a clear strategic direction: celebrate Wethrift’s optimism and community-driven ethos while reinforcing its credibility through cohesive design execution. Every element, from logo composition to micro-illustrations, was considered to make the brand feel well-crafted and joyful, without losing its sense of purpose.
The result was a modern identity that reintroduced Wethrift as a trusted, distinctive, and approachable leader in the savings space. One that finally looked as good as it felt to use.
Team
Strategy & Creative Direction
Sharif El Komi
Project Management & Research
Rana Soliman
Design
Osama Abuzid
Jordan Jenkins
Evan Place
Hoda Khalifa
Wordmark
Paul von Excite